Unveiling a business website without implementing the proper marketing strategies and expecting it to succeed is somewhat like planting a seed in the middle of the desert and expecting it to sprout. Only through careful nurture of social media marketing, SEO, and other current marketing channels can your site truly grow and attract the right kind of traffic.
In this competitive environment, success often depends on embracing newly emerging marketing tactics. One such strategy that shows a lot of promise is web presence optimization.
Web presence optimization aids in making your business website more visible to customers. Sounds a lot like traditional SEO? Well, it’s not. It’s kind of like an evolutionary step forward.
How Is Web Presence Optimization Different From Traditional SEO?
SEO helps to improve your website’s page rankings when customers search for certain keywords using Google, Bing, and other search engines. In short it improves the searchability of your site and it specifically targets search engines.
Web presence optimization on the other hand concentrates on making your website and your business discoverable across a lot of different online mediums. Not just restricted to search engines it helps customers to find your business in relevant social media pages, review websites, blogs, local listings, YouTube, and other online platforms.
While SEO has a much more focused goal of improving page ranking web presence optimization adopts a much more holistic approach towards improving your website’s online presence. Apart from that, web presence optimization focuses a lot on giving back to the online community by sharing useful content, being active on social media platforms, answering customer queries, and creating interest. This approach humanizes the online interaction between you and your customers which in turn fortifies the credibility of your company.
The 3 Pillars of Web Presence Optimization
The grand approach to web presence optimization blankets a lot of different marketing tactics. However, following are three fundamental strategies that form the core of your web presence optimization strategy.
Sharing Useful Content
Sharing information that your customers find interesting and useful is one of the foremost strategies that falls under web presence optimization. From uploading interesting videos to posting blogs sharing great content can be done in a number of ways.
The only thing that needs to be remembered is that none of these contents should actively promote your business or website. Even though these contents should link back to the company website they should primarily oriented towards generating interest or solving a particular problem. One of the great ways of sharing fresh content regularly is by contacting independent bloggers and asking them to review your products or services.
Being Active On Social Media Platforms
There is a very real chance that people are already talking about your business in Facebook, Twitter, LinkedIn, Pinterest, and other relevant social media websites. These may include feedbacks, complaints, queries, and even appreciations. These social media interactions are so important that it can destroy or enhance a company’s reputation in matter of days.
This is exactly why being active on social media platforms is a crucial step towards building the right kind of presence. It’s a good idea to employ a social marketing expert to respond to all the customer messages as well as promote your social media business pages.
Utilizing Local Listings
Yelp and Google+ Local are very popular among customers who use them to find local businesses. The first thing you need to do is claim your business listing on these sites and make sure all the information such as phone number, address, website is accurately listed. You can also ask satisfied customers to leave their ratings on these sites which will help fortify your company’s reputation.